Legal

Privacy Policy

Effective date: 1 June 2025 Last updated: 1 June 2025 Jurisdiction: India

Plain-language summary: InsightKIT is a solo-operated digital services business run by Bhupender Verma, based in Delhi, India. This policy explains what information is collected when you visit this website or enquire about services, and how that information is used. The short version: your data is only used to communicate with you and improve this site. It is never sold.

Section 01

Who we are

InsightKIT is a sole-proprietorship digital services business operated by Bhupender Verma, based in Delhi, India. InsightKIT provides digital marketing, web development, task automation, browser tool development, AI integrations, and related services to clients across India and internationally.

For the purposes of this Privacy Policy, "InsightKIT", "we", "us", and "our" refer to Bhupender Verma operating under the InsightKIT brand. "You" and "your" refer to any person who visits insightkit.in or submits an enquiry.

Primary contact: [email protected]

Section 02

Information we collect

Information you provide directly

When you submit the contact form on this website, you provide:

  • Your full name
  • Your email address
  • Your WhatsApp or phone number (optional)
  • Your business type
  • The services you are interested in
  • A free-text message describing your needs

This information is submitted directly to a Google Form and stored in a Google Sheet accessible only to Bhupender Verma. It is used solely to respond to your enquiry.

Information collected automatically

When you visit this website, standard web technologies may automatically collect:

  • Your IP address and approximate geographic location (country / city level)
  • Browser type, version, and operating system
  • Pages visited, time spent, and navigation path through the site
  • Referring URL (the site you came from, if any)
  • Device type (desktop, mobile, tablet)

This data is collected via Google Analytics and Meta (Facebook) Pixel, described in Section 5.

Information we do not collect

  • Payment card or bank details — no payments are processed through this website
  • Government-issued identification numbers
  • Passwords or login credentials
  • Sensitive personal data as defined under the Indian IT Act
Section 03

How we use your information

Information you submit through the contact form is used only to:

  • Respond to your enquiry personally within 24 hours
  • Understand your business needs and prepare a relevant proposal
  • Communicate about the scope, cost, and timeline of potential work
  • Provide the services you have engaged InsightKIT for, if work proceeds

Automatically collected analytics data is used only to:

  • Understand which pages are most useful to visitors
  • Identify technical issues with the website
  • Improve the content and structure of the site over time

We do not use your information to send unsolicited marketing emails, and we do not add you to any mailing list without your explicit request.

Section 04

How we share your information

Your personal information is not sold, rented, or traded to any third party. Period.

Your contact form data is processed by the following third-party services as part of the submission infrastructure:

  • Google LLC — Google Forms and Google Sheets are used to receive and store contact form submissions. Google's privacy policy applies to data processed through these services: policies.google.com/privacy
  • Meta Platforms, Inc. — Meta Pixel is used for anonymous website analytics and may be used to show InsightKIT-related content to people on Facebook and Instagram who have visited this site. Meta's privacy policy applies: facebook.com/privacy/policy
  • Google LLC (Analytics) — Google Analytics 4 collects anonymised browsing data as described in Section 5.

We may disclose information if required to do so by applicable law, court order, or government authority in India.

Section 05

Cookies & tracking

Google Analytics 4

This website uses Google Analytics 4 (GA4) with tracking ID G-3QXBDEF7R8. GA4 sets cookies in your browser to measure traffic and usage behaviour. The data collected is anonymised — individual IP addresses are not stored by Google in a way that identifies you personally.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Meta Pixel

This website uses the Meta Pixel (Pixel ID 1538007017701309). The Pixel allows us to measure the effectiveness of any advertising we run on Facebook and Instagram, and to show our content to people who have previously visited this site (remarketing).

You can manage your Meta ad preferences at facebook.com/ads/preferences.

What are cookies?

Cookies are small text files placed in your browser by websites you visit. They are widely used to make websites work efficiently and to provide information to the site's owners. You can control and delete cookies through your browser settings. Note that disabling cookies may affect the functionality of some websites.

No other tracking

Beyond Google Analytics and Meta Pixel, this website does not use any other tracking scripts, advertising networks, or third-party analytics services.

Section 06

Data retention

Contact form submissions are stored in Google Sheets for as long as is reasonably necessary to manage the business relationship. If no project proceeds from an enquiry, the submission data is typically deleted within 12 months of receipt.

If you would like your contact form data deleted sooner, email [email protected] with the subject "Data Deletion Request" and it will be actioned within 7 working days.

Google Analytics data is retained for 14 months by default as per GA4's settings. Meta Pixel data retention is governed by Meta's own data policies.

Section 07

Your rights

Under applicable Indian law (the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023) and as a matter of good practice, you have the right to:

  • Access — request a copy of the personal data held about you
  • Correction — request that inaccurate or incomplete data be corrected
  • Deletion — request that your personal data be deleted
  • Objection — object to your data being used for analytics or marketing purposes

To exercise any of these rights, email [email protected]. Requests are responded to within 7 working days. There is no charge for making a request.

Section 08

Third-party links

This website contains links to external websites including Gumroad product pages, live project URLs, and social media profiles. Once you leave insightkit.in, this Privacy Policy no longer applies. We are not responsible for the privacy practices of third-party websites and encourage you to read their privacy policies before submitting any personal information to them.

Section 09

Children's privacy

This website and InsightKIT's services are intended for adults and businesses. We do not knowingly collect personal data from anyone under the age of 18. If you believe a minor has submitted personal data through this website, please contact us at [email protected] and it will be deleted promptly.

Section 10

Security

Contact form data is transmitted directly to Google's servers over an encrypted HTTPS connection. Google's infrastructure provides industry-standard security for data at rest. Access to the Google Sheet containing form responses is restricted to Bhupender Verma's Google account, which uses two-factor authentication.

No method of internet transmission or electronic storage is 100% secure. While we take reasonable precautions, we cannot guarantee the absolute security of information transmitted to or stored by this website.

Section 11

Changes to this policy

This Privacy Policy may be updated from time to time to reflect changes in how the website operates, the services offered, or applicable law. When we make material changes, the "Last updated" date at the top of this page will be revised.

We encourage you to review this page periodically. Continued use of the website after any changes constitutes acceptance of the updated policy.

Section 12

Contact

For any questions, requests, or concerns about this Privacy Policy or how your data is handled, please reach out:

Bhupender Verma — InsightKIT

📧 [email protected]

📍 Delhi, India

⏱ Response within 7 working days for data-related requests; within 24 hours for general enquiries.